➔ Why are videos preferred over text?
Some people likes reading but sometimes this so called "like" is just not enough to hold them on to some very long theoretical briefing or explanation. It can appear boring due to Text Text Text everywhere!! We need something dynamic, appealing or which treats our eyes and that is what a video does. Videos can make even a boring text information or the one in a powerpoint (no offense Microsoft, it’s still an awesome software as before) delightful. Not only that, videos explain fast and makes the listeners understand clearly, say, it can depict even a long paragraph of text within a few seconds thus saving TIME. What’s more, the human brain processes visuals way faster than text which again saves TIME. As said by one of the Founding Fathers of the United States, Benjamin Franklin “TIME IS MONEY”.
1 minute of video is worth 1.8 Million words. - Source: Forrester Research
The best way to explain your concept through fast drawings on a whiteboard!
Your ideas explained through colorful moving images with a life!
A thoughtful pictersque kindled by an illusion of graphical motions!
Tuning your thoughts into a facinating show with letters and words!
Sketching everything for anything & Stickering for Social Apps!
Stimulating both the auditory and visual senses will result in 75% increased understanding of the content presented. Exactly 78% of the information reach our brain through eyes.
➔ Why videos seem engaging and what are your success ingredients?
A simple logic would be to think of what makes you go to theaters to watch movie. Simple, you want to watch something that has a pulse, something which entertains you and touches your emotions, above all for enjoying your leisure time. But what if the theater showed the written script page by page or slideshow of photos in contrast to the complete movie, now will that be enjoyment? Of course not! Still to make a video engaging to the viewers like a good movie, we always try to keep the story as simple as possible and add a pinch of humour to it wherever possible. Oh, we just told you our success ingredients
A survey in 2013 led to the conclusion that 86% of the people who browse the web prefers watching video than reading text. Most website visitors would rather spend 5 minutes watching video than spend 20 minutes reading text.
Over 700 Youtube videos are shared on Twitter every single minute. More than 1 billion unique users visit YouTube each month. Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth 100 hours of video are uploaded to YouTube every minute. 100 million users are taking a social action on Youtube videos very week. - Sources: MBooth & Simply
➔ Why are 3D explainers scanty?
Great designs and animations in 3D are appreciated by us but such intense animations in explainer videos is surely not helping. Why? Because incorporating complex drawings and animations can only give the audience’s brains a swirl by confusing the audience or even diverting their attention from the core message. Keeping the illustrations and motions simple as possible is the key and that’s why we always opt for 2D over 3D in explainer videos.
On Facebook, videos are shared 12X more than links and text posts combined. Blog posts with video evoke 3X more inbound links than text-only posts.
➔ What is people’s perception for informative videos?
Many extensive research and studies sealed the fact that videos are more advantageous than any other medium to explain your product or service especially due to it’s influence on humans. As you read from our stats, people retain 80% of the information from a video for 30 days to the text counterpart which is only 10%. This 10% is because listening to or reading something stimulates just the auditory sense. The visual senses should also be evoked along with the auditory sense which accounts for the 80% information retention rate. The only thing we need to be careful of is not to make the audio-visuals complex by feeding too much of information into the viewer’s brains.
People watching a video retain 80% more information than reading text or listening to audio alone. Remember the old saying, “Take a picture, it lasts longer”. - Source: Online Publishers Association.
Studies show that video search results have 41% higher click-through rate than text-alone page search results. Web pages with video embedded on them are 50 times more likely to show up on the first page of Google search results in comparison with text-alone pages.
A sales pitch video created by team AnimationsMedia has helped Tommy improve his sales by reaching millions of customers worl-wide. Watch how it all happened in this promotional video we did as a home project.
The video dives into the process involved in picking out the best team idea out of several other team ideas, that were submitted for a euphoric contest held in Deloitte Canada, by the CEO himself. Watch this visual extravaganza.
This video is produced as an exclusive hybrid version combining 2D animation along the a pinch of whiteboard animation style with real hands moving graphical pieces to paper pinned to a wooden board. The video segment, part of an initiative from Think Design Execute group in Aussies explains the importance of customer service in a call centre.
This video visually explains one of a many services provided by Only Way Realty (OWR), one of the leading Realtors in United States. The many benefits that OWR offers to the Real Estate companies from the commencement of their business to building successful client base is elaborated in this animated explainer.
This video explains about an online service that allows restaurant owners to host their business information and further offering several facilities such as reservations, coupons, events etc, to promote their business. All the exclusive features that come along with this service when the restaurants get registered are also shown.
This video explains how GBB connects shoppers to local businesses trouble-free. The concept is simple - businesses upload their profile onto the GBB system and registered shoppers can access them to buy their favourite things. Apart from this there are several other benefits offered to shoppers, described well in this video.
The video explains how the cumbersome process of hiring is eased with the help of Auto-Hire. List your hiring requirements to Auto-Hire and forget about the preliminaries. Getting the best gets easy with Auto-Hire.
This video visually explains how Universal Mortgage & Finance Inc, situated in United States can help mortgage brokers set up their own branch and manage all operations with their complete support. AnimationsMedia
The video was created for Australia's biggest Real Estate group - DEXUS Corporation. The purpose of the video was to demonstrate how the new system would improve the current work flow and simplify task management for employees at DEXUS. This was an optional style that was offered by AnimationsMedia along with another style since we felt this style could do more justice than the other one even though both were tagged "wonderful" by our client, DEXUS.
The video was created for Mathrubhumi, a leading newspaper publisher in Kerala. Their new venture with nbook.in to revamp the Classifieds section in their newspaper is brought to light with this commercial. Watch to experience an upcoming feature of this grand era.
This video visually explains a one of a many services provided by Only Way Realty (OWR), one of the leading Realtors in United States. The many benefits that OWR offers to their men agents apart from the excellent support they provide to their men agents is also demonstrated.
The video was created for nbook.in Real Estate Portal run by Three Seas Infologics, Kerala - The purpose of the video was to demonstrate how their map-based real estate network works. A preview of how their dashboard is also encompassed in the video.
This video concerns with a software/application that allows users to chat and call each other for free. This mobile application also helps users locate their friends in every nook and corner of the world using GPS and meet up instantaneously. Know as ChatHajj, it's available for PC and smartphones.
The video was created for Australia's biggest Real Estate group - Dexus Corporation. The purpose of the video was to demonstrate how the new system would help a Portfolio Management Analyst in the organisation to efficiently manage their day to day tasks as well as generate BI reports easily.
This video is a combination of live action and whiteboard animation. The speaker in the live action video is the owner of this real estate company graded as the number one in Rhode Island. Some healthy statistics and offerings from their end are exhibited in this Ad to attract buyers and sellers in the area.
This video visually explains how Universal Mortgage & Finance Inc, situated in United States. can help loan officers succeed in their career. The several benefits that this company offers through various connections they have in the industry is also explained which will clearly suggest their role in supporting loan officers every step of the way.
The future of fast tracking talent. Meet the new innovative concept from Illumenta Corporation that will change the world. A discovery of ability to clone talent through years of research. Watch the video to know more on How it Works and it's prowess.
This video is about YapOnIt app which lets you connect with celebrities by asking them your questions and receiving answers through the app. Celebrities can then answer them in the simplest way by speaking to the app letting fans know whatever they want to know about their star.
The video was created for Australia's biggest Real Estate group - Dexus Corporation. The purpose of the video was to demonstrate how the new system would help the managers in top level management to efficiently monitor and review the reports and files from their subordinates as well as provide necessary inputs on the go.
The video was created for Australia's biggest Real Estate group - Dexus Corporation. The purpose of the video was to demonstrate how the new system would help investment accountants in the organisation to efficiently manage their day to day tasks.
This video is produced as an exclusive hybrid version combining 2D animation along the Motion Graphics style. The animated host character moves around explaining the concept on sheets of paper pinned to a wooden board. This video was done as a short demo as trial in picking up this hybrid style for a client OYO in introducing their online service comparing with the likes of other shopping giants such as Amazon, Ebay etc.
This video introduces you to MMA Highlight Videos which makes professional fight videos for Mixed Martial Artists(MMA) helping them reach out to sponsors and promoters much easily than they would have imagined.
This video visually explains a one of a many services provided by Only Way Realty (OWR), one of the leading Realtors in United States. The many benefits that OWR offers to their lady agents apart from the excellent support they provide to their lady agents is also demonstrated.
The video explains the services offered by Craig Proctor and his advices to be successful in a realtor industry. The video was a combination of Real-life video and 2D animation which was produced in association with LifeStyle Media.
➔ How does explainer videos help in marketing my product?
Basically, producing a explainer/marketing video makes people realize the importance you give to your product or service and that you are definitely serious about your business. As we live in the digital age, consumers no longer like pressing pamphlets or catalogues into their hands. Some even hate contacting them through emails, can’t blame them it’s a busy fast moving world. The beauty of Marketing videos or Explainer videos is the condensed information presented smartly by smart people like us to the smart world. These videos can easily go viral over the internet with the help of social media clasping billions of users around the globe where these are shared easily and frequently. To add more, video search results appear in almost 70% of the top 100 listings in the Google search results, impressive right
Having a video on your website has some great benefits apart from attracting 2X more traffic. Videos increase your website’s Google search engine ranking by 53 times and also increases organic search traffic by 150%. Animated Explainer videos pump up conversion rates by 20%. - Source: Unbounce
➔ How does explainer videos help in marketing my product?
It’s a challenging world and you will need to put valiant efforts to pull off your business. One challenge we have seen is, You have a spectacular idea or an innovative business in existence but finding too difficult to explain it to the audience. Another big challenge is pointing out the differentiation factor when your business has close resemblance to another business. So explaining what makes you unique from the other is vital. The last but not the least, Your desire to popularize the business and multiply profit margin in comparison to what it is now. Explainer videos done by creatives help you overcome these challenges easily. Here, we keep the story simple, witty and short but informative, establishing an emotional connection with your target audience. We don’t copy cliparts or write boring scripts for the video we make, like some other video making companies do. We have a strong creative team of artists and writers that can pull of some awesomeness and help differentiate your business from your competitors.The videos we make here at Animations Media is blessed with quality and you won’t regret at all for the time and money you spent on us in making the video because the end product would be something which can definitely improve conversion rates and raise your profit margin.
100 million internet users watch an online video each day. An average user spends 16 minutes and 49 seconds watching online video ads every month. - Source: ComScore
➔ Are you not into any other type of production other than video explainers?
A common question! It’s not that we do not like doing 2D or 3D featured videos, we do have a killer team at Animations Media and have done a few. The thing is we love doing Explainer Videos Explainer videos are exciting to make, as it is after it's making. Each project is different in a way as there is a unique concept for each of them. Exploring and sailing with them keeps us also updated of many exceptional ideas that are born every day.
90% of online shoppers say that videos influence their shopping and buying decisions. Retailers report that products with video sell a lot more than products without video. Website visitors are 64% more likely to make a purchase on an online retail website after watching the video. Also, visitors who watch a video on the website tend to stay 2 minutes longer than those who don’t view videos. - Source: ComScore An Australian Real Estate group reports that listings with videos received 403% more inquiries than those without video.
➔ How do you maintain a good communication level with me about my project?
We consider every client of ours as special and so we always maintain an effective communication with you about the project.As a client, you will never feel lost in our world. You will be in constant touch with us through email, IM’s, phones or whatever stuff is out there that you like. Previews and feedbacks are no difference either as we have wired some popular online web tools such as Google Drive (Real-time editing and sharing tool), Basecamp (Project Management Tool), ProofHQ (Animation Feedback Tool) and many more depending on the project requirements to keep you on the go. Our support team also sends alerts to you regarding the project whenever there is a status update.
50% executives watch business related videos on Youtube and consequently 65% of these visit the marketer’s website after watching. Around 80% of executives are watching more online videos now than they used to a year ago. 59% of senior executives prefer watching video over text of which 50% went on to complete an order. - Source: Forbes An information intensive video happened to be watched two or more times by 66% of the customers. - Source: Internet Retailer
➔ How much does it cost me for a video from Animations Media?
Well, we don’t give any blind figures because we think it’s not fair to quote on a project without any prior discussion with you. If we do so, it may end up being a loss to either of us. Before we place a price tag there are many things to be considered such as the services you need from us, the style of video, duration of video, deadline etc. So you definitely need to talk with us first!
On an average, a visitor walks away from your website under 50 seconds but if your site hosts a video, you can hold them on for more than 5 minutes! Desktop viewers tend to stick with videos for 2 minutes or less while with smartphones and tablets, the users watch for about 2.4 minutes on iPhone, 3 minutes on Android and over 5 minutes on iPad. - Source: Visible Measures
➔ When and how was Animations Media born?
It all started in Trivandrum City of Kerala State (‘God’s Own Country’ is what people call) in India, during the mid-2012 with just two guys catering animated content done in 2D and 3D for customers who contacted for freelance assignments. There was no specific focus on what type of videos we did. Then was the time, we received our first job of explainer video from U.S. which was the stepping stone into a new era of video making. The assignment was to make a whiteboard video and we barely had an idea how to do as it was just evolving in the world and moreover, very much at an infancy stage in India. But after many trial and errors we finally kept our promise and the client was more than happy for what we did. This made us realise the art of making explainer videos, the thoughts, ideas and fun involved in its making unlike the other video types we have done before. This eventually lrd to the formation of ‘AnimationsMedia’ which is registered under QBIQ STUDIOS LLP in late 2013. Now AnimationsMedia have made dozens and dozens of explainer videos for many clients around the world.
36% of online customers trust video Ads 26% of Internet users look for more information after viewing a video Ad. Not only that, 22% of Internet users visit the website mentioned in the video Ad they viewed. - Source: Nielsen Wire Video Ads account for 35% of total online Ad spends. The forecast for video Ad spend is about $5.4 billion by 2016. - Source: Break Media
➔ What if I need support during our deal or after we close our deal?
We are glad to help you out regardless of whether the deal is on or off. If at all you face any problems during or after the project, you can always drop in a mail to our customer grievances division: [email protected] and we will assist you immediately.
Including a video in an introductory email increased click-through rate by 96%. Adding the word “video” in the subject line led to an increased 12% click-through rate. - Source: Implix Email Marketing Survey Including an explainer video in an email grew click-through rate by 200% to 300% Online Marketers report a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign. - Source: Forrester Marketing Group
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Video content uploaded over the internet in 30 days is much higher than what all three major TV networks of US together have aired in 30 years.
Videos integrate well with social media platform which by far is the best way to reach out to your audience. Research proved that web users spend 27% of their browsing time on Social Media. Have a peep into the number of active users as of now on some popular websites.. Facebook - 1.28 billion Google+ - 540 million Twitter - 250 million Instagram - 200 million LinkedIn - 187 million Youtube - 1 billion+
➔ What should I provide to get you started?
This is a bit tricky to answer. Some of our clients come to us with just their idea and we do everything from pre-production to post-production. On the other hand some may have the pre-production part ready in hand and will require production and post-production to be done by us. However, all forms of customisation is available for getting your video done, just list in your requirements through the quick requirement analysis form you will be filling for us prior to our deal.
By 2018, over two-thirds of the world’s mobile data traffic will be video. - Source: Cisco