➔ Why videos seem engaging and what are your success ingredients?

A simple logic would be to think of what makes you go to theaters to watch movie. Simple, you want to watch something that has a pulse, something which entertains you and touches your emotions, above all for enjoying your leisure time. But what if the theater showed the written script page by page or slideshow of photos in contrast to the complete movie, now will that be enjoyment? Of course not! Still to make a video engaging to the viewers like a good movie, we always try to keep the story as simple as possible and add a pinch of humour to it wherever possible. Oh, we just told you our success ingredients

➔ Why are 3D explainers scanty?

Great designs and animations in 3D are appreciated by us but such intense animations in explainer videos is surely not helping. Why? Because incorporating complex drawings and animations can only give the audience’s brains a swirl by confusing the audience or even diverting their attention from the core message. Keeping the illustrations and motions simple as possible is the key and that’s why we always opt for 2D over 3D in explainer videos.

➔ What is people’s perception for informative videos?

Many extensive research and studies sealed the fact that videos are more advantageous than any other medium to explain your product or service especially due to it’s influence on humans. As you read from our stats, people retain 80% of the information from a video for 30 days to the text counterpart which is only 10%. This 10% is because listening to or reading something stimulates just the auditory sense. The visual senses should also be evoked along with the auditory sense which accounts for the 80% information retention rate. The only thing we need to be careful of is not to make the audio-visuals complex by feeding too much of information into the viewer’s brains.

➔ How does explainer videos help in marketing my product?

Basically, producing a explainer/marketing video makes people realize the importance you give to your product or service and that you are definitely serious about your business. As we live in the digital age, consumers no longer like pressing pamphlets or catalogues into their hands. Some even hate contacting them through emails, can’t blame them it’s a busy fast moving world. The beauty of Marketing videos or Explainer videos is the condensed information presented smartly by smart people like us to the smart world. These videos can easily go viral over the internet with the help of social media clasping billions of users around the globe where these are shared easily and frequently. To add more, video search results appear in almost 70% of the top 100 listings in the Google search results, impressive right

➔ How does explainer videos help in marketing my product?

It’s a challenging world and you will need to put valiant efforts to pull off your business. One challenge we have seen is, You have a spectacular idea or an innovative business in existence but finding too difficult to explain it to the audience. Another big challenge is pointing out the differentiation factor when your business has close resemblance to another business. So explaining what makes you unique from the other is vital. The last but not the least, Your desire to popularize the business and multiply profit margin in comparison to what it is now. Explainer videos done by creatives help you overcome these challenges easily. Here, we keep the story simple, witty and short but informative, establishing an emotional connection with your target audience. We don’t copy cliparts or write boring scripts for the video we make, like some other video making companies do. We have a strong creative team of artists and writers that can pull of some awesomeness and help differentiate your business from your competitors.The videos we make here at Animations Media is blessed with quality and you won’t regret at all for the time and money you spent on us in making the video because the end product would be something which can definitely improve conversion rates and raise your profit margin.

➔ Are you not into any other type of production other than video explainers?

A common question! It’s not that we do not like doing 2D or 3D featured videos, we do have a killer team at Animations Media and have done a few. The thing is we love doing Explainer Videos Explainer videos are exciting to make, as it is after it's making. Each project is different in a way as there is a unique concept for each of them. Exploring and sailing with them keeps us also updated of many exceptional ideas that are born every day.

➔ How do you maintain a good communication level with me about my project?

We consider every client of ours as special and so we always maintain an effective communication with you about the project.As a client, you will never feel lost in our world. You will be in constant touch with us through email, IM’s, phones or whatever stuff is out there that you like. Previews and feedbacks are no difference either as we have wired some popular online web tools such as Google Drive (Real-time editing and sharing tool), Basecamp (Project Management Tool), ProofHQ (Animation Feedback Tool) and many more depending on the project requirements to keep you on the go. Our support team also sends alerts to you regarding the project whenever there is a status update.

➔ How much does it cost me for a video from Animations Media?

Well, we don’t give any blind figures because we think it’s not fair to quote on a project without any prior discussion with you. If we do so, it may end up being a loss to either of us. Before we place a price tag there are many things to be considered such as the services you need from us, the style of video, duration of video, deadline etc. So you definitely need to talk with us first!

➔ When and how was Animations Media born?

It all started in Trivandrum City of Kerala State (‘God’s Own Country’ is what people call) in India, during the mid-2012 with just two guys catering animated content done in 2D and 3D for customers who contacted for freelance assignments. There was no specific focus on what type of videos we did. Then was the time, we received our first job of explainer video from U.S. which was the stepping stone into a new era of video making. The assignment was to make a whiteboard video and we barely had an idea how to do as it was just evolving in the world and moreover, very much at an infancy stage in India. But after many trial and errors we finally kept our promise and the client was more than happy for what we did. This made us realise the art of making explainer videos, the thoughts, ideas and fun involved in its making unlike the other video types we have done before. This eventually lrd to the formation of ‘AnimationsMedia’ which is registered under QBIQ STUDIOS LLP in late 2013. Now AnimationsMedia have made dozens and dozens of explainer videos for many clients around the world.

➔ What if I need support during our deal or after we close our deal?

We are glad to help you out regardless of whether the deal is on or off. If at all you face any problems during or after the project, you can always drop in a mail to our customer grievances division: [email protected] and we will assist you immediately.

➔ What should I provide to get you started?

This is a bit tricky to answer. Some of our clients come to us with just their idea and we do everything from pre-production to post-production. On the other hand some may have the pre-production part ready in hand and will require production and post-production to be done by us. However, all forms of customisation is available for getting your video done, just list in your requirements through the quick requirement analysis form you will be filling for us prior to our deal.